ALAN'S MEDIA PRODUCTS AND CONTENT HAVE DRIVEN DIGITAL CAMPAIGNS, ENRICHED HIGHER ED LEARNING, ENHANCED TV PROGRAMMING, ENGAGED MOBILE USERS, INCREASED SOCIAL MEDIA VIEWS, AND MOVED AUDIENCES TO DONATE THOUSANDS OF DOLLARS.
BELOW ARE CASE STUDY EXAMPLES OF VIDEO CONTENT AND PROPERTIES THAT ALAN OVERSAW THE MULTIMEDIA DEVELOPMENT OR EXECUTIVE PRODUCED.
CLIENT: OXFAM AMERICA
CAMPAIGN: LIVES ON THE LINE
MISSION: CAPTURE & PACKAGE VIDEO CONTENT FOR MULTIPLE USES
LOCATIONS FILMED: North Carolina, Arkansas, Boston
RESULTS:
INTERACTIVE WEBSITE (Won 2016 WEBBY HONOREE AWARD)
VIDEO TRAILER (YOUTUBE - 24K views)
40 PAGE PDF REPORT (OxfamAmerica.org)
ONLINE NEWS
IMPACT:
CLIENT: TRAVEL CHANNEL
MISSION: develop tv series concept ON NATIONWIDE LOCATION SCOUT
LOCATIONS FILMED: 20+ SITES IN NeW YORK CITY + AERIALS
RESULTS:
PROOF OF CONCEPT "SIZZLE REEL" - 4 min. VERSION (BELOW)
PROOF OF CONCEPT "SIZZLE REEL" - 10 min. VERSION
30 MIN. PILOT VERSION (VIDEO PROGRAM + SCRIPT)
SERIES TREATMENT
26 EPISODE PLAN & BUDGET
CLIENT: GLOBAL LYME ALLIANCE
CAMPAIGN: ONE TICK BITE AWAY
MISSION: CREATE BILINGUAL REBRANDING VIDEO SERIES FOR SOCIAL AND FUNDRAISING EVENTS
LOCATIONS FILMED: NYC, CT, MA, NH
RESULTS:
ONE 7 MIn. INAUGURAL GALA IN NYC (helped raise $3.1M - currently 130K+ views)
ONE 2 MIN. (SPANISH) SOCIAL MEDIA VIDEO FEATURING Thalía
FOUR 1-3 MIN. (ENGLISH) SOCIAL MEDIA VIDEOS FEATURING Thalía, YOLANDA FOSTER, ALLY HILFIGER
ONE 5 MIn. VERSION FOR WEBSITE (GLOBALLYMEALLIANCE.ORG)
CLIENT: BOSTON RED SOX
AD AGENCY: Conover Tuttle Pace
CAMPAIGN: WE WON’T REST
MISSION: CONCEPTUALIZE & EDITED TV COMMERICAL FOR PRE-SEASON PROMO
RESULTS:
ONE :30 second television spot
CLIENT: HARVARD BUSINESS PUBLISHING (harvard university)
MISSION: CREATE SERIES OF ENGAGING SHORTS FOR ONLINE TRAINING APP
LOCATIONS FILMED: VIRGINIA + MASSACHUSETTS
RESULTS:
THREE 1-3 MINUTE SHORTS
CLIENT: OXFAM AMERICA
CAMPAIGN: OXFAM UNWRAPPED
MISSION: ENGAGE CHARITABLE HOLIDAY GIFT BUYING PUBLIC
RESULTS:
ONE 102 SECOND VIDEO (OFFICIAL FINALIST VIEWCHANGE ONLINE FILM CONTEST)
**LAUNCHING IN APPLE APP STORE (SPRING 2020)**
CLIENT: GRAZIOSO PICTURES & PIXEL DREAM
MISSION: DEVELOP + PRODUCE VIDEO-BASED COOKING IPAD APP
LOCATION FILMED: BOSTON (MA)
RESULTS:
14+ RECIPES FEATURING BOSTON CELEBRITY CHEF RICH GARCIA
CLIENT: A THOUSAND JOYS (LOS ANGELES)
CAMPAIGN: EMPOWER YOURSELF, TRANSFORM YOUR WORLD
MISSION: CREATE ONLINE VIDEO CONTENT FOR INNOVATIVE SCHOOL PROGRAM
RESULTS:
FUNDRAISING VIDEO FOR LIVE EVENTS AND MAJOR DONOR MEETINGS
WEBSITE VIDEO
TRANSCRIPTIONS FOR QUOTES FOR PRESS RELEASES, ANNUAL REPORT AND ADVERTISING
RAW VIDEO CONTENT FOR ARCHIVES AND FUTURE SOCIAL MEDIA USE
CLIENT: PBS KIDS (WGBH-BOSTON)
SERIeS: FETCH WITH RUFF RUFFMAN (season 3)
MISSION: DEVELOP FUN KID-FRIENDLY SEGMENTS ON COMPLEX SCIENCE & CULTURAL TOPICS
LOCATIONS FILMED: NYC-Spanish Harlem, TAOS (NM), SAN JUAN RIVER (UT), Hampton BEACH (NH), VARIOUS LOCATIONS IN GREATER Boston (MA)
RESULTS:
PRODUCED & DIRECTED CONTENT FOR 5 EPISODES
DEVELOPED AND PRODUCED SPECIAL EPISODE "DOGVINCI" WITH FULL CAST
9 SeGMeNTS DEVELOPED AND PRODUCED INCLUDING WRITING SHOOTING SCRIPTS FOR EACH
FIRST PRODUCER TO TAKE SERIES INTO SPANISH HARLEM's LATINO COMMUNITY, TAOS PUEBLO's NATIVE AMERICAN COMMUNITY & RIVER RAFTING in UTAH TO LEARN ABOUT enDANGeReD BIG HORN SHEEP
CLIENT: BIG BROTHERS BIG SISTERS / MASSMENTOR.ORG
AD AGENCY: CONOVER TUTTLE PACE
CAMPAIGN: MassMentors
MISSION: CONCEPTUALIZE & EDIT TV COMMERICAL FOR PRE-SEASON PROMO
RESULTS:
THREE :30 SECOND to 3 MINUTE WEB SPOTS BROADCAST on THE WEB
CLIENT: TRAVEL CHANNEL
MISSION: DEVELOP TV SERIES CONCEPT ON LONG DISTANCE REUNIONS
PRODUCTS DERIVED FROM CONTENT I PRODUCED:
PROOF OF CONCEPT "SIZZLE REEL" - 7 MIN. VERSION (BELOW)
30 MIN. PILOT VERSION (SCRIPT)
SERIES TREATMENT
13 EPISODE PLAN & BUDGET
CLIENT: PBS KIDS (WGBH-BOSTON)
SERIeS: POSTCARD FROM BUSTER (season 4)
MISSION: DEVELOP FUN KID-FRIENDLY LIVE ACTION MULTICULTERAL EPISODE THAT TAKES SERIES TO A FOREIGN COUNTRY
LOCATIONS FILMED: SOUTHERN CALIFORNIA & NORTHEAST MEXICO
RESULTS:
PRODUCED & DIRECTED CONTENT FOR 1 EPISODE
WE TOOK A FULL CASTING, SCOUTING, BROLL SHOOT TRIP BEFORE OFFICIALLY FILMING EPISODE WITH CASTED CHILDREN.
CLIENT: GRAZIOSO PICTURES & PIXEL DREAM
MISSION: DEVELOP + PRODUCE VIDEO-BASED PUPPY TRAINING iPHONE APP
LOCATION FILMED: BOSTON (MA)
PRODUCTS DERIVED FROM CONTENT I PRODUCED:
CLIENT: PBS KIDS (WGBH-BOSTON)
SERIeS: ZOOM (seasonS 4,5,6,7)
MISSION: DEVELOP, WROTE, PRODUCE, SHOT AND EDITED 11 ZOOMGUEST SEGMENTS.... the only time zoom's cameras adventureD out of the studio. goal is to open children watching to EXPERIENCE OTHER worlds, CULTURES and passions OF THEIR PEERS living somewhere else ON THE PLANET. SHOW DIFFERENCES AND COMMONALITIES THROUGH A FUN, LITE HEARTED LENSE.
LOCATIONS FILMED: PANAMA CANAL, AMALFI (ITALY), TORONTO (CANADA), ARIZONIA, NEW MEXICO, NEW YORK, VARIOUS LOCATIONS IN NEW ENGLAND.
RESULTS:
PRODUCED & DIRECTED CONTENT FOR 11 SEGMENTS
FIRST PRODUCER TO INTRODUCE SERIES TO 24P CAMERA TECHNOLOGY
FIRST PRODUCER TO FEATURE A NATIVE AMERICAN COMMUNITY AS A ZOOMGUEST